Website promotion requires certain basics for its
marketing. People often make common mistakes while promoting their websites.
Such SEO mistakes can be avoided or corrected with just little care. Some of
the mistakes are as follows :
Targeting the wrong
keywords:
People often make and define the wrong keywords that
are not at all searched. So analysis of proper keyword should be done. Wrong
keywords take you in a wrong way. Your Search Engine Optimization Company
becomes successful only on choosing the right keywords.
Title tag should be
ignored:
Search Engines give more preference to title tag these
days rather than other Meta tags. Some people leave this tag empty. In fact
title tag is the most important place to have keywords. This affects your
search results as page title does not exist when you ignore this title tag.
Flash website without
html:
Flash is attractive only to the users but not to the
search engine spiders. If you make a flash website to attract the users and
strictly want to promote it in search engines then it is better to provide the
alternative html version along with it. As search engines cannot read the flash
content and also not able to index it, so it becomes necessary to create the
html version.
Use JavaScript Menus:
Search engine do not read the JavaScript. In case you
think it is necessary to use it in the website, you should build a site map.
You can also build a no script tag. So with these search engine can easily
search your links.
Meta tags:
These days search engine do not give much preference
to the Meta tags. You cannot ignore the Meta tags but don't spend too much time
on it and think to rank well only because of this. These days there are various
other promotion methods also available along with the content optimization.
Spamming of Back links:
Back links are always considered as good but people are
still into collecting back links through link farms which could get your site
banned. Do not emphasize on quantity of back links rather than the quality
links. It's the quality that counts in the end.
Lack of keywords in the
content:
Some people write the content which has no
keywords in search engine optimization. These days search engines give more preference to content rather than
to Meta tags. So content along with keywords has become important part of
content optimization.